Moving from a construction tourism to an operating tourism is a real challenge for Swiss alpine tourism. For SWISSPEAK RESORTS, such a change requires financing tourism in a different way, to build accommodation suitable for rental and to rely on digital technology to federate the tourist providers of a destination and optimize reception. This strategy will be realized with the opening of the first SWISSPEAK RESORTS residence and the launch of the SWISSPEAK EXPERIENCE application in December.
Adapted accommodations, coupled with a mobile application
Ten new SWISSPEAK RESORTS tourist residences spread over the Swiss Alpine arc are announced by 2024 as well as an innovative virtual concierge application.
The first residence will open its doors in December 2017 in Vercorin. The SWISSPEAK RESORTS accommodations meet the needs of each type of holidaymaker (families, couples, solo travelers, groups). They are standardized, suitable for rental and offer a range of local products and services through the SWISSPEAK EXPERIENCE mobile application. Available in French, German and English, the creation of this new application is managed by CimArk, in partnership with SkiData, Interhome and Mountain Resort Real Estate Fund SICAV.
Thanks to this application, the traveler will save time on site by preparing his arrival and his stay upstream. He receives, with the confirmation of his reservation, an invitation to download the mobile application. He can then simply consult all the possibilities of product offers and services to compose his personalized stay autonomously.
An innovation linked to the opportunities of the Swiss tourism model and its digitalization
While the number of skier days decreased by 15% in Switzerland over the last 20 years, Austria, France and Italy generated a 5% increase over the same period. Part of the reason is the Swiss tourism model, which is very oriented towards owners of second homes. Indeed, the number of beds sold is considerably higher than the number of beds to be rented in most Swiss Alpine destinations. It is in this context that the Swiss fund Mountain Resort Real Estate Fund SICAV has been set up to finance new tourist residences adapted to the specific needs of holidaymakers, the SWISSPEAK RESORTS.
And as tourism is selling a tourism experience and not just renting a bed, Mountain Resort Real Estate Fund SICAV has approached CimArk, Interhome and SkiData to develop a new application, the “SWISSPEAK EXPERIENCE app” in order to offer its customers a mountain of emotions.
Tourism is indeed a sector that has undergone significant changes due to technology. Today, 91% of travelers go on the internet to reserve an accommodation and 65% of searches start on a Smartphone to continue on a computer. It was estimated that in 2017, 30% of the online value in the tourism sector would be created on mobile media. To offer an attractive and profitable stay in line with these behaviors, it is therefore essential to integrate the technological element. And digitalization is not only for the customer but also for the various tourist providers, since it allows the creation of a virtual market place where each service provider can deposit his unique experience offer immediately relayed to all the guests of a resort, hotel or destination.
The “SWISSPEAK EXPERIENCE app” is therefore the last link in a strategy aimed at sustainable tourism development with the construction of beds better suited to the needs of holidaymakers, financed by investors who expect long-term profitability and exploitation highly oriented on client satisfaction.
“Innovation and entrepreneurship are the keys to the success of Swisspeak Resorts. Financing tourism in a different way, building rental beds and offering tourism experiences based on the digitalization of tourism are the main thrusts of our touristic exploitation’s strategy with a single goal, to offer our clients a mountain of emotions. Digitalization of tourism is an opportunity to rethink our profession at all levels.“ Philippe Lathion, Founder and Chairman of the investment fund Mountain Resort Real Estate Fund SICAV.
The reservation of the first SWISSPEAK RESORTS, symbolizing the revival of Swiss Alpine tourism, is available on Interhome.ch.
- On 19 June 2017
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